Our Origin

Hi! We're Elise & Preston

We both ran cross country in high school, which is how we met, and how we began to truly eat healthy and take care of our bodies

As the years went by, we thought we knew everything about the snacks we buy, which ones to avoid, and which ones are clean

After reading many front and back labels, we became confused and couldn't trust any brand anymore

The front would promote phrases such as, "Natural" or "Whole" ingredients

Then when you read the true ingredient list on the back, the product is full of added sugar or ingredients that seem impossible to pronounce

Foods we thought were clean (since they were marketed that way) tricked us by hiding the truths on the back of their packages, and only promoted the pros of their products

We became tired of all the fake health food

So we made our own

What is CraveWise?

CraveWise is a simple brand that makes simple, good tasting, snacks

We worked with a licensed dietitian to create recipes that are as natural & healthy as you can get (while still tasting good)

We made sure to always have every recipe fit specific standards

Vegan with No Gluten, Dairy, Allergens, Added Sugar, Seed Oils, Artificial Flavors, Preservatives & especially no lies

Each bar is made with so few ingredients, that you can count them on your hands

We wanted nothing to be hidden on our ingredient lists (unlike other protein bars)

Each ingredient is a whole food. For example, all our bars use Organic Sunflower Butter. On the ingredient list it is listed as "Organic Sunflower Butter (organic roasted sunflower seeds)" while other brands could claim to use "whole/natural ingredients" yet their ingredient list would look like this: "Sunflower Butter (roasted sunflower seeds, canola oil, sugar, salt)"

Our main goal is to simply make healthy, but still good tasting, snacks that you can enjoy, without having to worry if there are any hidden ingredients

Lets help you Crave Wisely

-Preston & Elise